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WORLD OF OUTLAWS
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The U.S. dirt track industry, 30 Millions fans, 1 Billion a year industry, 800 dirt tracks in 49 States (CNN)
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96% of spectators will buy or support sponsor's product (Nielsen)
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600,000 social media followers
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650,000 live attendance
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Spectators spend an average of $100 a night and travel 150 miles
2018 Schedule:
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9 Months
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25 states
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56 Tracks
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89 races
In 2018 the World of Outlaws began broadcasting every event online to their spectators. DIRTVision have:
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76,000 registered members
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96 live Free Sprint car audio events (averaging 7000 listeners per night)
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96 Live Video Sprint Car events totaling over 375 hours of broadcast coverage
DIGITAL IMPACT
DO IT YOURSELF
SOCIAL REACH
OUTDOOR
SPECTATORS
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